"Most businesses actually get zero distribution channels to work. Poor distribution β not product β is the number one cause of failure. If you can get even a single distribution channel to work, you have great business. If you try for several but donβt nail one, youβre finished. So itβs worth thinking really hard about finding the single best distribution channel." - Peter Thiel
"The first battle isnβt fought on the ground but in the mind of the customer. It isnβt fought with your built out solution but instead with an offer." - Ash Maurya
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker